If you look for patterns in Apple's behavioral interview questions, you'll realize they look for three things they know they can't teach employees. Apple intensely screens applicants to ensure they already have these important skill sets.
1. Displaying confidence.
Customers don't buy things from people who lack confidence. If you can't appear knowledgeable and confident on the job, Apple users may doubt what you're saying.
2. Knowing how to talk to people.
Your job in an Apple store is to assist customers. If striking up a conversation with strangers doesn't come easy to you, you likely won't enjoy, or succeed in this job.
3. Being a nice person.
Maya Angelou said,
"I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."
Apple customers can feel intimidated by the technology. Store staff need to make customers feel capable and happy with their decision to invest in Apple technology.